Pages

Tuesday, March 13, 2012

Mitsubishi Motors "Ride The Storm" Commercial.

In 2012 Mitsubishi launched this new commercial in an attempt to prove how durable and rugged their All-Wheel Control is. They took the Lancer, Outlander Sport, and the Outlander and teamed them up with Weather Underground to chase a winter storm.

As you can see they don't show much of them actually chasing the storm, but instead they want the viewers to follow the action on their website. I  believe this is a great e-Marketing technique. If Mitsubishi Motors is using a program like Google Analytics this is a great way to see how much of an audience that is being generated from the commercial.

If any of you Bloggers out there want to follow the action cruise into http://www.mitsubishicars.com/storm/

4 comments:

  1. I have seen this commercial many times on TV and I think that Mitsubishi is very creative and unique in this marketing campaign. Mitsubishi is enticing viewers to go the website and check out the cars and videos, hopefully encouraging people to test drive a vehicle. I checked out their "Ride the Storm" website and it was designed with a map and videos to track the weather team on their adventures. I think Mitsubishi could have saved time and $ by filming all the weather shots in the Pacific NW LOL. In the end, the commercial was very unique and encouraged me to check out their story and products.

    ReplyDelete
    Replies
    1. I agree, if they filmed this in the NW they could have finished in one day!

      Delete
  2. Yes, this is an interesting example on how the company is directing consumers to a specific microsite that is part of the main domain.

    ReplyDelete
    Replies
    1. I feel these types of ads will become more popular.

      Delete