Mitsubishi Motors "Ride The Storm" Commercial.
In 2012 Mitsubishi launched this new commercial in an attempt to prove how durable and rugged their All-Wheel Control is. They took the Lancer, Outlander Sport, and the Outlander and teamed them up with Weather Underground to chase a winter storm.
As you can see they don't show much of them actually chasing the storm, but instead they want the viewers to follow the action on their website. I believe this is a great e-Marketing technique. If Mitsubishi Motors is using a program like Google Analytics this is a great way to see how much of an audience that is being generated from the commercial.
If any of you Bloggers out there want to follow the action cruise into http://www.mitsubishicars.com/storm/